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Our mission is to improve health outcomes around birth and babies by elevating and organizing the marketplace of birth work.

We're a tech, birthy, creative combo. And we believe that birth is ready for a major disruption. A fundamental and radical change. One where birthing people are supported through evidenced based care and we have better health outcomes. A pocket of providers are set apart from the majority, and more people need access to those providers. The one-size-fits-all model doesn't work and we're set out to change that. Join us!

Meet our team

Kristen Womack
founder + CEO

ENTJ, technologist, and obsessive reader who loves being in nature. Working toward a more equitable future, starting from birth. A generalist that can tell a good story, write code, prototype an idea, talk to customers, and loves building teams.

Melissa Gutierrez Nelson
Community Outreach, Doula + Educator

Doula, prenatal yoga teacher, childbirth and mindfulness educator. Birth advocate and community builder. Type-A ENFJ. Married with grown-and-flown kids. A cool mom. Just kidding. A regular mom.

Andrea Fay
Community Outreach, Nutritionist + Writer

Mom to three amazing kiddos who have to endure her fascination with health related concoctions. Lover of amazing food, good reads, frequent belly laughs and spending time with kind, interesting and inspiring people.

Seth Sweep
CTO

Software builder, board game nerd, amateur brewer, occasional runner, and cheese lover. Also an enthusiastic practitioner of eXtreme Programming, which unfortunately does not involve a snowboard, a parachute, or a mountain bike.

Barb Vanags
CFO

Barb focuses on problem solving, process development and improvement, financial systems development, fiscal management, financial reporting and human resources management.

Advisors

Angie Sonrode

Birth and postpartum doula, lactivist, parent educator, story collector, documentary filmmaker, travel lover.

Ashley Hathaway

Product Strategy + Tech Product at USDS. Previously Pivotal, IBM Watson. Speaker. Volunteer.

Caroline Karanja

Product, Tech, + Teams. Founder of 26 Letters, developer, speaker and author on inclusion, technology, and workplace culture.

Debby Prudhomme

Birth Community. Founder & Executive Director of Everyday Miracles.

Business Development. Founder & CEO of Monicat Data, Co-Founder of The Fourth Wall MSP, Board Member of GiveMN, previously a speaker curator and emcee for TEDxMinneapolis.

Jasmine Russell
Kate O'Reilly

Consultant, entrepreneur and personal coach. Rogue philanthropist. Content, ideas, growth. Speaker on confidence, women getting paid what they’re worth. Founder: Hot & Fresh; CleverKate INC.

Kyle Hale

Marketplaces + Strategy. Product, Marketing + Strategy Advisor at Compound. COO at Bitesquad (acquired). Sales, product and operations at Leadpages & Drip (acquired).

Lona Dallesandro

Business Development + Tech Product Mgmt and Biz Dev Executive; Former AT&T, Best Buy, Autodesk; Successful startups include Motive, SeeControl, Telespree.

Mayuri Patel

Business, Customer + Market Development. Sales, Client Services and Market Development at Karat.io and Silicon Valley Data Science.

Michelle O’Brien, MD, MPH

Medical. Family physician with public health focus in maternal and child health and functional medicine.

Paris Wallace

Business + Strategy. Co-founder and CEO of Ovia Health, a leading women’s health and technology company. Mentor for Techstars Boston, Founder of Good Start Genetics.

Steve Bayer

Product & Service Design. VP Product & Design, Physera, previously Co-Founder and Chief Experience Officer at RetraceHealth.

Thompson Aderinkomi

Business. Co-founder of Nice Healthcare, Co-founder of Relate, previously Co-Founder and CEO at RetraceHealth.

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